Monthly Archives: February 2017

Innovation Update: Nike Hypervenom Phantom 3

Innovation Update: Nike Hypervenom Phantom 3
Hypervenom came onto the scene in 2013 as one of Nike’s biggest innovations in a long time and was intensely popular, even as it replaced a long serving silhouette, the T90. The 2nd generation… not so much. The silo shed high profile players, including the face of the shoe, Neymar Jr. Nike ended up scrapping the newer Nikeskin upper and brought back the original. Needless to say, the boot needed a refresh, and Nike have delivered a stack of technical updates and improvements to the shoe.

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